Street Guerrilla

Ford | Looking For Champions

By September 3, 2013 No Comments

Ford, Official Sponsor of the UEFA Championship, is looking for the next champion. They placed a Cup in the middle of the street and challenged people to try and lift it. But there was a catch… Due to a special electromagnetic device only children, the real future champions, could lift the cup. Find out what happens next. Nice campaign created by Wunderman Portugal.

Alexis Verschueren

Making brand experiences that stick!

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