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Formula E Car Visits Arctic Ice cap

By September 19, 2016 No Comments

2016 is set to be the hottest year on record and more and more sea ice is breaking away from the Artic. The climate change is a fact and it’s only getting worse. To raise awareness for this alarming issue, Formula E joined forces with Julius Baer, Visa, DHL, Schaeffler, The Prince Albert Foundation II and Mumm, to bring a spectacular event to life.  What did they do? They constructed the world first electric racing series and let the race-winning Formula E driver Luca di Grassi drive on the Arctic ice cap. Luca di Grassi performed a series of jaw-dropping runs on the ice cap as you can see in the video below. And for now, fight global warming, drive electric, because the future will be electric!

Alexis Verschueren

Making brand experiences that stick!