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Frescampo – If Oranges Could Talk

By August 24, 2020 No Comments

Frescampo needed people to know that their orange juicies are 100% natural, and their budget was way too low compared to their competitors. But what they do got was oranges. So they let the oranges advertise the juices in the supermarkets. The fruits were tagged through laser labeling and left in stores to do their job. With a minimum investment they reached 13.000 people a day and juice sales increased by 17%.

Alexis Verschueren

Making brand experiences that stick!