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Guerrilla I Impaled Billboard

By August 15, 2012 No Comments

Another example of guerrilla tactics used in traditional media: an impaled billboard. To differentiate True Blood from the various teen vampire shows they drove a two metre long stake through the heart of one of the lead characters. The stake then protruded right out the other side into an ad for a local underwear brand creating a large bulge at the right spot!

Alexis Verschueren

Making brand experiences that stick!

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