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Guerrilla I Porsche Direct Mail

By August 15, 2012 No Comments

In a bid to book more test drives for Porsche, Lowe Roche came up with this brilliant idea.

A brand new Porsche 911 Carrera S was driven around an affluent North Toronto neighbourhood and parked in front of the driveways of some very, very nice houses. The $90,000+ car was photographed to make it look as though the car was pulling out of the houseowner’s driveway. The picture was then printed inside a van parked nearby and, then, added to a template to form part of a live customised direct mail shot, which was then posted to the respective houses. 32% responded to a website where they could book a test drive according to the video below.

Alexis Verschueren

Making brand experiences that stick!

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