Head turning billboard by Mazda

By February 18, 2017 No Comments

When you see something pretty, interesting or striking, you turn your head. To introduce the new Mazda MX5-RF, the brand used a billboard that counted how many people have turned their head when they saw it. They used a video wall and a hidden camera with face recognition technology to make this innovative billboard in Canada.

Alexis Verschueren

Making brand experiences that stick!