Direct MarketingexperientialPR Stunt

Ikea – The Room

By March 28, 2019 361 Comments

“The Room” is an in-store ambient media that gets IKEA customers to stop their in-store journey and live a touching experience, like they were neighbors of a domestic violence victim. A message on the wall said “Violence is closer than you think, sometimes there’s just a wall between you and it.”. A call to action invited customers to support and discover Telefono Donna.


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