ExperientialPR Stunt

Instituto Homem Pantaneiro – Burned Pencil

By November 22, 2021 No Comments

Pantanal is a precious biome in Brazil. But 2020 was its worst year, as 742.997 fire outbreaks devasted the area. To raise awareness and money to restore the area, Instituto Homem Pantaneiro created a special pencil box, made with carbonized wood scraps native from the region. And they put them up for sale for an isane value: R$742.997 – the same number as the fire outbreak!

Alexis Verschueren

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