AmbientPR Stunt

Korean National Police Agency – Hope Tape

On International Missing Children’s Day (May 25), Cheil Worldwide and Korean National Police Agency (KNPA) announced the launch of HOPE TAPE campaign to help find long-term missing children. In South Korea, 661 children have been missing for over one year, and 638 of those have been missing for more than five years. Cheil created a new packaging tape – also named HOPE TAPE – which contains details of 28 children who have been missing for a long time. With HOPE TAPE, boxes delivered to every corner of the nation will be transformed into a new medium to spread information that are crucial in finding missing children.

Alexis Verschueren

Making brand experiences that stick!