Guerrilla Stunts

Last Summer | Horror Guerrilla

A new horror movie, titled “Last Summer”, was promoted in a simply horrifying way in Thai theatres. In the film, one of the protagonists is torn to pieces and hidden in a suitcase, an object that haunts the other characters throughout the film. In the promotional stunt the victims in a public Thai toilet are suddenly confronted with this red suitcase, which emits blood, while at the same time a screaming little girl enters through another toilet door. All in all… A very terrifying guerrilla stunt!

Alexis Verschueren

Making brand experiences that stick!

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