It’s the dream of every Breaking Bad fan: visiting Los Pollos Hermanos, the fictional chicken restaurant famous for the drug deals that took place in it. To promote the return of Gus Fring, the restaurant owner, in Breaking Bad-spinoff Better Call Saul a real life replica of the famous restaurant was built. It is featured on the SXSW festival.
Visitors are guided to the counter, where they can order fried chicken and curly fries. Props from the show were borrowed to make the restaurant a perfect replica. The campaign also includes the hashtage #LPisHiring. People can apply for a job in the restaurant, which actually means that they can win a ticket to the exclusive closing event which includes an exclusive autograph signing with Bob Oldenkirk (who plays Jimmy) and Giancarlo Esposito (Gus).