Medpeople – The soap ad

In this difficult time, the pressure on healthcare is higher than ever before. Therefore, it is important that we all do what we can to reduce the risk of being infected, thereby reducing the pressure on healthcare. Good hand hygiene is important, because it reduces the risk of being infected by Corona. But despite that, studies show that 97% wash their hands incorrectly. Medpeople wanted to change that. So, they created an ad that shows step by step how to wash your hands properly, and the ad is also printed on soap paper so you can wash with it. Just add some water to it. So, wash your hands and stay safe!

The soap ad from Le Bureau on Vimeo.

Alexis Verschueren

Making brand experiences that stick!