Activation

Mercado Libre – One x One show for a Covid hero

By August 21, 2020 No Comments

Mercado Libre organized the one x one concerts were famous musicians of Argentina delight the heroes of this pandemic. Among the honorees were doctors, nurses and social workers, seated in the front row, very close to their favorite artists. The digital audience could donate through a QR code on the screen during the one X one concerts. All the money collected was donated to the Argentine Network of Food Banks and the Argentine Red Cross.

Alexis Verschueren

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