MINI turned 60 last year. And then it can be a little more. That is why the car brand rented the Heysel from 18 to 27 January 2019 for a fantastic birthday party… The party was launched by TBWA via a social film, in which MINI invited all major car brands in a whatsapp conversation.
On site, everything has been thought of. For example, the signage via Waze is arranged and the guests receive a plan with all party activities in the Heysel. MINI welcomes all guests through a large bache in car park C. Can’t you be there? Live coverage of the birthday party can be followed via MINI’s social media pages. More than 450,000 visitors are expected.
