AmbientExperiential

Mini- Birthday Party

By September 8, 2020 No Comments

MINI turned 60 last year. And then it can be a little more. That is why the car brand rented the Heysel from 18 to 27 January 2019 for a fantastic birthday party… The party was launched by TBWA via a social film, in which MINI invited all major car brands in a whatsapp conversation.

On site, everything has been thought of. For example, the signage via Waze is arranged and the guests receive a plan with all party activities in the Heysel. MINI welcomes all guests through a large bache in car park C. Can’t you be there? Live coverage of the birthday party can be followed via MINI’s social media pages. More than 450,000 visitors are expected.

Alexis Verschueren

Making brand experiences that stick!