Guerrilla StuntsNew Media Guerrilla

New Media Guerrilla: A-Klass QR trophy

By November 18, 2012 No Comments

The brand new 2013 Mercedes-Benz A-Class debuted at March’s Geneva motor show after extensive road testing in a QR Code livery. No doubt inspired buy the success of the Mercedes-Benz QR Code race in Singapore the livery is part of a competition to win a trip for two to the world premiere of the A-Class. From the first week of February the QR Codes resolved to a free app “the A-Class QR-Trophy” which allowed participation in the competition and the collection of “badges”. Badge collection was by scanning QR Codes which were found in print and social media.

Bron: Youtube

Alexis Verschueren

Making brand experiences that stick!

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