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Paris Metro Train Covertly Covered In Gift Wrap

By January 9, 2014 No Comments

On a Friday morning, the members of a creative agency called Sisaprod quietly entered the Paris Metro. They were ready to surprise the groggiest of commuters, those who were on the train by that time, with a sorely-needed dose of holiday cheer. Their only tools were a roll of metallic fuschia wrapping paper and some tape, and they proceeded to cover every surface on the inside of a Line 8 train with it. Commuters quickly realized the photo opportunity and began snapping pictures with their smartphones, which was part of their goal. The project’s goal was simply “to enjoy ourselves and to give other people pleasure,” according to Sisaprod head Clea Polar. They ended up getting that and more. Members involved in the project told iTele that their phones were ringing off the hook and they were enjoying lots of visits from local news stations.


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Alexis Verschueren

Making brand experiences that stick!

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