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Peruvian League Against Cancer: Shadow WiFi

In an ingenious method to raise awareness about skin cancer, advertising agency Happiness Brussels teamed up with the Peruvian League Against Cancer to come up with ‘Shadow WiFi’. As its name suggests, this campaign provides free WiFi to individuals who are in the shadow provided by the specially built tower. An antenna is set up above the tower where it moves according to the sun and supplies WiFi to the sheltered area.

Alexis Verschueren

Making brand experiences that stick!

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