Pop Tarts -The first edible mascott

Pop-Tarts’ Edible Mascot: A Tasty Twist on Animation

Pop-Tarts has just launched a groundbreaking innovation: an animated mascot that is not only lively and entertaining but also completely edible. This unique character is set to revolutionize how we experience and enjoy our favorite breakfast treat.

Meet the Edible Mascot

In their latest ad, Pop-Tarts introduces this delightful mascot, showcasing its journey from creation to becoming a beloved character. The mascot interacts with fans, attends events, and brings a burst of fun wherever it goes, all while emphasizing its one-of-a-kind quality: it’s a delicious treat you can actually eat.

A Character Like No Other

This animated, edible mascot brings a whole new level of engagement and enjoyment to the Pop-Tarts brand. Imagine meeting your favorite character and being able to taste the excitement! The ad highlights the mascot’s adventures, capturing the hearts and taste buds of viewers everywhere.

Spreading Joy and Flavor

As the mascot travels and interacts with fans, it spreads joy and flavor in equal measure. From making surprise appearances at events to becoming a social media sensation, this edible character is quickly becoming a fan favorite.

The Future of Fun Food

Pop-Tarts’ edible mascot is a creative leap forward in food marketing, blending entertainment with deliciousness in a way never seen before. This innovation not only entertains but also invites fans to engage with the brand in a fun, interactive, and tasty way.


With their new edible mascot, Pop-Tarts is transforming the breakfast experience. This lively character is more than just fun to watch; it’s a treat to eat, making it a delightful addition to any event or occasion. Keep an eye out for this tasty mascot as it continues to win hearts and palates across the nation.

Agency : Weber Shandwick
Campaign : The First Edible Mascot
Advertiser : Pop Tarts
Brand : Pop Tarts

Alexis Verschueren

Making brand experiences that stick!