Guerrilla Stunts

Quebec City Magic Festival: Magic Powers

By February 3, 2015 No Comments

To promote the Quebec Magic festival creative agency Lg2 is putting the power of magic in the hands of ordinary people. This stunt perfectly fits the Magic theme. The campaign targets families and relies primarily on a bus shelter takeover in downtown Quebec City. The bus shelter has been rigged with kinetic motion sensors that activate when passersby raise their arms and create the illusion that they’re making a series of balls levitate.

Alexis Verschueren

Making brand experiences that stick!

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