On May 21st 2014, the Animal rights organization launched its annual campaign for the animal shelter. This summer, the so-called “stunner” is in the centre of attention. Stunners are animals that live longer in an animal shelter then most animals. Director Frank Dales of the Animal rights organization unveiled the “mobile shelter” with stunners in Eindhoven. Of course the benches weren’t filled with real animals, but through iPad’s we were able to make a Skype connection with shelter animals. It was the launch of the #kanjercampagne (“stunner campaign”).