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Second skin – 100 lb. Coupon

By April 17, 2019 96 Comments

Endurance athletes live for an extreme challenge. Second Skin, the newest maker of athletic wear, needed to get these athletes’ attention. So we went to the extreme and made a coupon. Forged from steel and weighing 100lbs (45kgs), each coupon was fully redeemable in-store only. We activated them at athletic competitions by having key social influencers push out GPS Coordinates. But, the hardest part wasn’t finding them – it was redeeming them. Because each winner had to carry their 100LB Coupon back to a Dick’s Sporting Goods to cash-in.


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