Street Guerrilla

SOS Mayday: Johannes

By February 20, 2014 No Comments

The Norwegian organization SOS Mayday conducted an experiment by placing a freezing child at a bus stop to see if anyone would help him. Many passers-by asked the boy why he did not have a coat in this weather, and he would say that someone had stolen it. It is interesting to see who gave up their clothes for the shivering boy. Showing that it is easy to help someone in need, this spot is a call to help the children in Syria as many of them go without clothes to keep them warm.

Alexis Verschueren

Making brand experiences that stick!

Leave a Reply