Guerrilla Add

STIB MIVB – The key to get Brussels in motion

Why do these posters sound like trams? Everyday 370.000 cars drive through Brussels. And STIB MIVB surprised car drivers. Every person that looked for its car, found a tram instead. And car drivers also got a free STIB ticket thanks to their car key. In two days, STIB MIVB gave away hundreds of free tickets and drew the attention of 27.451 car drivers. Move faster through traffic with STIB.

Alexis Verschueren

Making brand experiences that stick!