Stockholm Art Week is an annual celebration of Stockholm’s prominent art scene. The platform joints with leading Nordic art fairs, alongside many of Stockholm’s most respected museums, institutions and art spaces that will arrange special exhibitions and events throughout the week. For the Stockholm Art Week they wanted to attract new audience and prove that art is more than just painting on the wall. So they came up with the idea to auction the work of the artist Love Lundell in a different way. Normally the highest bidder get the canvas, but now Love Lundell became the canvas himself. With permanently ink they tattooed the art piece on his body. This online auction started on the first day of Stockholm Art Week and continued throughout the week.