As a brand it is always important to pay attention to the wishes of your target group. Halal Fried Chicken, the halal version of KFC in Amsterdam introduced a very special billboard campaign this week. During the Ramadan, it ‘s quite hard for people to see the beautiful tempting pictures of fast food on the streets when they’re not allowed to eat between sunrise and sunset. Halal Fried Chicken decided to help them a little by making a billboard that only shows the picture of the chicken wings at night.
The front of the poster only has the Halal Fried Chicken logo printed on it. The back side contains a mirrored picture of the chicken wings. When the light in the billboard turns on at night, after the sunset, the picture becomes visible. Cool!