In front of the headquarters of the Italian Stock Exchange in Milan, a carpet of 10.000 yellow helmets was spread down to celebrate the “Day of Anger”. The helmets represent manufacturers who were meeting in London to denounce the crisis in the construction sector, and to declare their desire to start again & stop the decline. This silent protest had a great visual impact that strengthens the meaning of the Cattelan middle finger.






Alexis Verschueren

Making brand experiences that stick!

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