The Lenz turns everything magenta into a Gorillaz-world

By April 27, 2017 No Comments

A brilliant collaboration between Telekom and Gorrillaz resulted in a very special product: The Lenz. With this app, every object that is coloured magenta turns into digital content. When you scan the colour, you’ll get access to special Gorrillaz content, “a new digital muscial dimension”. Cool!

Alexis Verschueren

Making brand experiences that stick!