Guerrilla Stunts

The pregnancy test for men

Tempo wanted to show that the brand’s products are not only for unpleasant conditions, like allergies and grief, but for happy moments as well. The brand studied the situations of couples finding out that they were getting a child. They found out that only 28% of the woment discover this in the presence of their partners.

To make this special moment more personal and shareable, Tempo introduced the Pregnancy Test for Men.

Alexis Verschueren

Making brand experiences that stick!