The latest campaign for TiVo focuses on its BOLT product, an entertainment system that allows viewers to skip commercial breaks with the press of a button. To show just how much people don’t like commercials, 13 hidden cameras were installed in a movie theater. The screening was interrupted with three awful ads. The reactions were priceless. This experiential and social stunt was finished with an unboxing party at the end of the screening, showing the product in people’s hands and their delight in their new-found ability to skip ads.