ActivationExperiential

Ukrainian Railway- Ukraine WOW

Ukraine WOW turned nation-wide hate into a real “WOW! On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers Day. Ukrainian Railways’ revitalized former luggage compartment located in the main train station, turning the building that wasn’t used since the 2000s into a new 3900 m2 exhibition space. Ukraine WOW interactive exhibition tells you about Ukraine as if you are taking a train trip together. The exhibition was filled with installations that illustrate situations well-known for any passenger. The project allows its visitors to feel that the railroad is the heart of Ukraine that connects the whole country together.

Alexis Verschueren

Making brand experiences that stick!