Experiential

Volkswagen – The Punching Door

By September 10, 2020 No Comments

Volkswagen created a tour through Belgium in which the ‘strongest arms’ compete against each other by slamming the back door of a Volkswagen Crafter as hard as possible, a bit like a punching ball or boxing bag at the fair. All participants receive tickets for the Motor Show and the big winner even goes home with a media plan worth € 5000. The ‘Punching Door Tour’ stopped in the car parks of the largest hardware stores in the country.

Alexis Verschueren

Making brand experiences that stick!