ExperientialPR Stunt

Zeeman – AIR

By September 3, 2020 No Comments

After the wedding dress and sneaker campaign, Zeeman again makes a statement. The retail chain presents two perfumes under the name: Air. The reason for this is that the textile superhero was amazed of the high prices paid for perfume and wondered whether it is necessary. To find out, the brand has developed an eau de parfum itself.

The challenge according to Zeeman: how do you make a real top scent for the lowest possible price. Zeeman says they have engaged renowned ‘noses’ to develop a unique scent together. Two variants have been developed that are sold for 4.99 in all Zeeman stores and online.

Alexis Verschueren

Making brand experiences that stick!