Why wait for rain when you can bring your own?
Mitsubishi takes its Xforce’s Wet Mode to the streets. Literally. With a giant rain cloud on the roof, this car brings its own bad weather wherever it goes.
Absurd? Absolutely. That’s what makes it stop-you-in-your-tracks good. One look and you get it. No lengthy explanation needed.
A product feature becomes a rolling street stunt. The pavement becomes the demo. And passers-by become the camera crew.
That’s guerrilla thinking: take what your product does, blow it out of proportion and let it loose on the streets.
Forecast: rain. With a chance of stopping traffic.
