Activation Experiential Guerrilla Stunts Outdoor PR Stunt

Street Fighter – Taking the Fight to the Streets

By Raúl&Rigel October 26, 2026 No Comments

A giant arcade. Live fights. Times Square.

To promote the upcoming Street Fighter movie, Paramount Pictures took the title quite literally. Turning one of New York’s busiest locations into a real-life gaming arena.

A larger-than-life arcade installation brought the iconic fighting game into the real world, complete with live fights and plenty of button-mashing action.

No ordinary movie poster. No standard trailer. Just an invitation to step into the game and become part of the action.

Because when the movie is called Street Fighter, the streets make a pretty good battleground.

Brand: Paramount Pictures
Pictures: Phil Blondé

Raúl&Rigel

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