Flanders puts everyone in the picture.
Great trip. Beautiful view. Selfie? For blind and visually impaired travellers, that last part isn’t so straightforward.
Visit Flanders and BBDO Belgium created SelfieForAll: tactile paving tiles that help visitors position themselves to take their own selfies at landmarks across Flanders.
Simple idea. A holiday ritual opened up to more people.
The launch film tells the story through a father receiving his visually impaired son’s holiday snaps. The framing? A little adventurous. Until a perfectly framed selfie arrives from Flanders.
Dozens of tiles. One thoughtful way to make everyone feel welcome.
Credits
Client: Visit Flanders
Client contacts: Wouter De Mets, Annelies Leysen, Lynn Dauwe
Agency: BBDO Belgium
