Corona Cero gives the six-pack a day off.
Seven days in a week. Six beers in a pack. Something doesn’t add up.
Corona Cero decided to fix the maths with a limited-edition seven-pack: one alcohol-free beer for every day of the week.
Created by Wieden+Kennedy Amsterdam, the campaign encourages people to make room for small moments of downtime, whether it’s a sunny Sunday or a busy Tuesday.
The seven-pack was available exclusively through DashMart by DoorDash while stocks lasted. The campaign also appeared across digital and out-of-home media, including a high-impact digital billboard at Toronto’s Union Station.
Seven days. Seven beers. Plenty of reasons to unwind.
Credits
Client: Corona Cero
Creative agency: Wieden+Kennedy Amsterdam
PR: Citizen Relations Canada
