Inspiration

American Apparel’s ‘Unisex’ Ads Portray Men And Women Very Differently

When perusing American Apparel’s website for “unisex” wear, you might notice a strange trend. While men in non-gender-specific shirts are shown modeling the clothing in innocuous poses — looking straight at a camera or smoking a cigarette — the female models all seem to forget their pants. The side-by-side comparison of how the retailer markets identical pieces to the different sexes is jarring. We’ve collected a few.

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Alexis Verschueren

Making brand experiences that stick!

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