Cineplex – Balcony Cinema

After three months of temporary closures, Cineplex in Canada is reopening its theatres in all markets where it is permitted by local governments as early as the end of the month. In an effort to build anticipation and remind movie-lovers of the power of shared experiences and storytelling (while observing the important rules of physical distancing), Zulu Alpha Kilo and Cineplex decided to bring the fun that comes from a night out at the movies to the windows and balconies of Torontonians…

Alexis Verschueren

Making brand experiences that stick!