Coca-Cola: Happiness 360

Coca-Cola is a brand that is always looking for ways to innovate, but curiously in Spain, there is an element of branding that has remained almost unchanged for over 50 years: The Napkin Holder. For this reason, Coca-Cola developed a real prototype of a social napkin holder adapted to the demands of a new target: Millennials. Thus, the napkin holder would not only be a silent witness of greatest moments in a table, also it will become the experience with friends, in a shareable way of being connected in a 360ª mode.

HAPPINESS 360 INGLÉS from Territoriocreativo on Vimeo.

Alexis Verschueren

Making brand experiences that stick!