Ambient

ESPNW makes genderinequality in sports visible

Sports courts are a popular new marketing medium. After AP THAILAND turned unusually shaped spaces into football fields, now ESPN World has chosen the same medium to make genderinequality in sports visible. The campagin took place in real courts in Brazil. These were photographed and also used into a print campaign.

Examples of the campaign are a tennis court, the natural divisions of the court were used to show the difference in the amount of tournaments that pay bigger prizes to men than to women.

espn sports inequality campaign

espn sports inequality campaign

espn sports inequality campaign

Alexis Verschueren

Making brand experiences that stick!