Greenpeace: LEGO is NOT awesome

We love LEGO. You love LEGO. Everyone loves LEGO. But when LEGO’s halo effect is being used to sell propaganda to children, especially by an unethical corporation who are busy destroying the natural world our children will inherit, Greenpeace felt they had to do something. Children’s imaginations are an unspoilt wilderness. The goal is to stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today. Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic. Therefore, they’ve made this pretty cool ad.

Alexis Verschueren

Making brand experiences that stick!

Leave a Reply