A Miami Ad School San Francisco team, consisting of Divya Seshadri and Meghan D. O’Neill, created a fun safe-driving solution for Heineken. The “Safe Stamp” is a flat microchip applied with temporary tattoo paper that gets placed on the bodies of bar or clubgoers and measures their blood alcohol content through their skin. Once the stamp glows blue, it shows the drinkers have surpassed the legal driving limit.
SafeStamp by Heineken International from Divya Seshadri on Vimeo.
