Ambient Experiential

Heineken Zero – Outdoor Bar Brazil

By Raúl&Rigel January 27, 2021 No Comments

The zero-alcohol version of Brazil’s best-selling premium beer Heineken 0.0 introduced the “Outdoor Bar”: an unprecedented bar-shaped billboard. The activation explored new moments of consumption of Heineken 0.0, reinforcing the message that now the consumer can drink a beer with quality flavor and zero alcohol at any time of the day, even before driving.

Raúl&Rigel

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