In Tokyo, A Vending Machine That Dispenses Bras

By August 15, 2013 No Comments


Japanese lingerie company Wacoal has come up with an easier way for customers to purchase bras—sans the embarrassment. Last Friday, the company unveiled a bra vending machine at its Une Nana Cool shop in Shibuya, stocking it with its “Fun Fun Week” bras. Each bra costs US$30 each, and all customers have to do is pick out their size from the chart, slot the money in, and press the item number—the machine will then dispense the bra which the customer has selected. However, some have commented that this will prevent them from choosing a bra that fits as they cannot try it on, while others thought it was for men with a cross-dressing fetish.

What do you think—is this a failed attempt at making lingerie shopping easier?










Alexis Verschueren

Making brand experiences that stick!

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