AmbientExperientialStreet Guerrilla

Prisma – Social distancing managed by plushies!

By January 27, 2021 No Comments

The safest place on a Finnish bus is now next to a fluffy stranger. Local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in Finland, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat.

Alexis Verschueren

Making brand experiences that stick!