Online

Ikea: Perceptive Banners

With this campaign, Ikea is bringing a more realistic approach to banner advertising. As explained in this case study video, its "Perceptive Banner" ads acknowledge…
February 7, 2017
Online

IKEA: Retail Therapy

IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating…
January 13, 2017
Ambient

Ikea: Kitchen Blind Test

Åkestam Holst Stockholm created a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers, journalists and IKEA fans.…
December 1, 2014