IKEA: Retail Therapy

By January 13, 2017 No Comments

IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating custody, upset teenagers… And we are more and more used to go on the internet to solve our daily life issue: removing a stain, playing too much video games… Thus the agency Akestam Holst has created Retail Therapy in taking the most common internet requests and renaming the “corresponding” products with them: a single bed has become “My husband snores”, a oven has become “My mom don’t cook”… So whatever your problem, IKEA is THE solution.

Alexis Verschueren

Making brand experiences that stick!