IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating custody, upset teenagers… And we are more and more used to go on the internet to solve our daily life issue: removing a stain, playing too much video games… Thus the agency Akestam Holst has created Retail Therapy in taking the most common internet requests and renaming the “corresponding” products with them: a single bed has become “My husband snores”, a oven has become “My mom don’t cook”… So whatever your problem, IKEA is THE solution.
