Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand’s promise…
Alexis VerschuerenAugust 4, 2016
To promote its new 2015 Ford Mustang, American automaker Ford recently organized a speed dating prank for a few unsuspecting guys, offering them a chance…
Alexis VerschuerenFebruary 17, 2015
