Ambient BMW: First Drive Initially, BMW was only perceived by the Korean consumers as an imported car brand with extraordinary performance. The level of awareness of the brand’s promise…Raúl&RigelAugust 4, 2016
Guerrilla Stunts Reebok Korea: Run the Movie Reebok connected a treadmill to a movie screen, calling on a random audience member to continue running throughout the film to prevent the movie from…Raúl&RigelSeptember 7, 2015
