Activation Ambient Green Guerrilla Outdoor PR Stunt

Cœur de Reine – Take a bite. Reveal the ad.

By Raúl&Rigel October 15, 2026 No Comments

Want to read this ad? Eat it first.

Cœur de Reine turned a JCDecaux bus shelter into a self-service apple dispenser. Grab an apple, take a bite. As the fruit disappears, the hidden message comes into view.

A tasty way to introduce a French apple brand. The product is the sample, the billboard and the reason to stop.

An ad that gets smaller as its audience grows.

Brand: Cœur de Reine
Creative agency: Verywell

Raúl&Rigel

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